Loyalty Programs

Key Components of our Loyalty Services

iPuraskar: Loyalty Platform

iPuraskar is our core loyalty engine, supported by a suite of versatile end-user applications, alliances that support cash, wallet, voucher and physical rewards or pay-outs and a contact-centre module. Our platform can be customised to offer a coupon digitization program or a loyalty program or a hybrid of the two.

Marketing Communication

We understand that a loyalty application is your direct channel of communication with your users. Our experienced in-house content team can design and develop all your online and print campaign communications.

Rewards and Logistics Management

We can offer your users a comprehensive rewards catalogue, including instant e-voucher redemptions, and manage end-to-end logistics to 27000+ serviceable pin codes. Through our iPuraskar catalogue, we offer 10+ categories of physical rewards, ranging from automotive to home appliances to electronics toe-vouchers to Lifestyle products and many more.

Field Manpower

Momentum is everything when it comes to launching a new marketing initiative. Loyalty programs are no different. We are experienced in managing field teams, be it for the short-term or for the long-term, to excite, acquire and engage your users.

Contact Centre

Our multi-lingual contact centre is experienced in resolving typical issues that users face while engaging with loyalty programs. They can also serve as an additional means to engage your users or to conduct quick polls or surveys.