Who We Are?

  • Since 2014 we are on a mission to design products and solutions that will aid in organizing the unorganized auto aftermarket industry.
  • We work closely with auto-brands, their channel and influencers i.e. mechanics.
  • Our products & services help auto-brands create a differentiated presence within the channel through programs and communication that is nuanced.
  • Our product, MechaniK TV is India’s largest skill-tech platform in Hindi for mechanics– which also serves as an online platform for brands to engage with their influencers.
  • We launched the world’s first and only coalition mechanic loyalty program.

Our Services

Loyalty Program

Marketing Communication

Managed Manpower

CRM Services

What We Stand For?

Customer Centricity

We truly win only when our clients win!

Improvements

Things may be good or maybe not. But there is always room to be better!

Transparency

We do what we say. We say what we do!

Entrepreneurial

Challenges inspire us. We exist to find solutions!

Innovation

Finding new and better ways is how we like to roll!

Management Team

Rajeev Radhakrishnan

Co-Founder and CEO

B.E (Mech), MBA (Marketing & Sales, IIM Bangalore)

20+ Years of Experience in Sales, Marketing and Strategy in Automotive Aftermarket.

 

Misha Santosh

Co-Founder and COO

Commerce Graduate, MBA (Marketing, ITM)

18+ years of Experience in Marketing, Digital Communication Strategy, Product development, Field Operations & CRM across industries.

Key Personnel

Rudra Samal

Deputy Vice President Operations

Rahul Lad

Vice President Tech

Vinodkumar Holkar

Accounts Lead

Suvendra Waingankar

Rewards & Logistics Lead

Salman Qureshi

MechaniK TV, Project Manager

Laxman Peddi

Manpower Project Lead

Rushikesh Dalvi

Team Lead (Full stack)

Sagar Kotkar

HR & Admin