Designation: Social Media Manager

Role:

• Design and implement a comprehensive content strategy for our social media platforms, incorporating SEO principles to ensure content is SEO-friendly.
• Develop and execute social media strategies that align with business objectives, focusing on B2B engagement and driving various social media campaigns, including SEM, PPC, WhatsApp and email campaigns.
• Maintain website functionality and oversee content updates to ensure a seamless online presence.
• Curate engaging content in various formats, including blogs, articles, PDF carousels, static images, videos, and reels.
• Efficiently ideate and maintain a social media calendar, ensuring timely execution of campaigns and analyzing post-performance to optimize future strategies.
• Define KPIs for social media campaigns, monitoring and analyzing campaign data to measure success and identify areas for improvement.

Responsibilities:

• Designing and implementing social media campaigns to increase brand visibility and drive engagement.
• Analyzing the performance of ongoing campaigns and adjusting strategies as needed.
• Running company social media advertising campaigns to reach target audiences effectively.
• Creating high-quality written and visual content for each campaign.
• Building and maintaining a strong social media presence across multiple platforms.
• Monitoring the company’s brand reputation and engaging with relevant influencers.
• Managing online communities and ensuring respectful and appropriate engagement.
• Responding to comments and messages across all social media accounts.
• Overseeing customer service provided via social media platforms.
• Analyzing data to assess the effectiveness of social media campaigns and strategies.

Requirements:

• A minimum of 2 years of experience in social media marketing, with a strong understanding of SEO principles.
• Demonstrated experience developing and implementing social media strategies, particularly in a B2B context for platforms like LinkedIn, WhatsApp, Instagram, and Facebook.
• Proficiency in driving various social media campaigns, including WhatsApp and email campaigns.
• Ability to create and curate engaging content in different formats like videos, gifs, images, etc.
• Strong analytical skills and the ability to measure the success of campaigns using relevant metrics.
• Understanding of graphic design principles to create visually appealing content.
• Proven ability to build and manage social media communities on platforms like LinkedIn, WhatsApp, Instagram and Facebook effectively.