The lubricant division of Apar Industries was looking for a loyalty program to build advocacy amongst its user mechanics. But the biggest challenge facing ENI is that their key markets are tier-2 and tier-3 towns across the major states of the country. So making their users aware of the new initiative would have been the first barrier to the program’s success. T7E rose up to the challenge by providing a set of well trained and motivated manpower who would search out these mechanics, brief them about the program and motivate them to convert to brand ENI and avail the benefits of the program. Now, almost four years since the program was launched, a 60+ strong field team, a compact contact centre team, the proprietary loyalty system of T7E and its fulfillment team run a compact and vibrant loyalty program that is a key company-wide initiative that drives the largest ongoing engagement for brand ENI in India.