PURASKAR - a coalition channel loyalty program for automotive workshops

Problem

Most vehicle owners are servicing their vehicles in independent workshops.

Most vehicle owners are servicing their vehicles
in independent workshops.

Independent workshops are highly unorganised.

Independent workshops are
highly unorganised.

Component manufacturer market is highly fragmented.

Component manufacturer market
is highly fragmented.

No easy way exists for component manufacturers to reach enough independent workshops and win their loyalty!

No easy way exists for component manufacturers to reach
enough independent workshops and win their loyalty!

Solutions

A single-window through which:

Non-competing
Component Manufacturers
Gain Share
Over Their
Respective Competitors
Independent
Workshops
Earn More
Than They Would
on Current Programs
Both
Engage
Each Other Better

PURASKAR: What is it?

A single-window through which:

PURASKAR - Current Scenario

PURASKAR - New Scenario